I offer strategic advisory, coaching and fractional CMO/VP Marketing services to emerging and high-growth venture-backed B2B SaaS firms who have achieved product-market fit and are looking to build on traction or further scale growth.
Whether you’re building out a Marketing function from the ground up, seeking to optimise your current organisation, or re-aligning your entire go-to-market approach, I can partner with you to clarify your goals, expedite your decision-making, and plot a path to results.
I work with Founders & CEOs, investors and Revenue Leaders to unlock go-to-market scale. Services include:
- Team structuring, hiring & coaching
- Sales-Marketing alignment & effectiveness
- Marketing strategy & execution
- Messaging & positioning
Team structure & coaching
VP Marketing/CMO hiring
Sales and Marketing alignment
Executive team alignment
Marketing measurement & effectiveness
Pipeline management & revenue operations
Demand Generation strategy
Content Marketing strategy
Agency selection & management
Messaging & positioning
B2B brand narrative & visual identity
PR & Corp Comms
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Add ReviewTom Lloyd is a highly experienced and proficient Marketing executive with experience scaling high-performing Marketing teams at SaaS startups. He has a deep appreciation for the nuances of B2B Marketing and GTM specialities, as well as the strategic impact they can bring when coordinated effectively with Sales, Product, and other business departments. His approach starts with diagnosis of the current state of play - who your customer is and how they buy, your unique product differentiators and market position, and your business model and go-to-market motion. He works with CEOs and founders to build, lead, and evolve high-performing Marketing organisations at a range of B2B SaaS companies across different growth stages and scale journeys.